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The SMBs Guide to Modern Identity.

Bridging the Gap from Passwords to Identity

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identity challenges

Identity is you.

Identity is the behavior, devices, access, and attributes that are unique to you as an individual in the workplace. But identity is complex. Every employee has their own identity, so every identity needs to be properly managed. Otherwise, the wrong users can access the wrong apps and resources, leading to security vulnerabilities and organizational inefficiencies.

IT teams agree, there is a need to improve how SMBs manage identity and ensure the security of their organization.

of SMBs agree a unified identity solution would greatly benefit the overall security of their organization

How is your business managing identity?


See room for improvement of the security behavior of their employees


Say their business has been exposed to a risk due to poor IAM


Agree identity should be a higher priority

about the survey

The data in this report:

LastPass partnered with market research firm Vanson Bourne to uncover the state of identity for small and medium sized business.

We surveyed 700 IT and security professionals at organizations ranging from 250 – 3,000 employees across:

  • A range of industries, from financial services to IT to retail
  • A global reach, from North America to Europe and Asia-Pacific regions
  • A breadth of roles including IT security, management and administrators

Our goal: To give you clarity around IAM and actionable steps for applying different identity technologies to further improve your organization’s IAM program.

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security needs

SMBs need better identity technology.

Rank managing user access as important to organizational security

Believe strengthening user authentication with Multi-Factor Authentication (MFA) is crucial

See the need to emphasize stronger employee password behavior

Agree a unified identity solution would greatly benefit the overall security of their organization.

View the Infographic
See it in Action

Unify access and authentication to manage user identity

Download the SMBs Guide to Modern Identity.

Get insights as to how SMBs are balancing security with simplicity, and actionable next steps in managing identity.

Download the Guide