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Cost of Protecting Your Identity Online

Identity theft protection costs less than you think.

Everything has a price – including your digital identity

How do you protect against hackers working day and night to get your data? And how much does identity theft protection cost, to keep your private information from their prying eyes?

Ways to protect your digital identity


Adding additional protection


Good password habits


Multifactor authentication

Here’s what your digital identity is worth to hackers

Hackers can get a pretty-penny selling your data on the dark web.¹

  • US $1: Social security number.
  • US $10: Login for subscription services like Netflix.
  • US $110: Credit or debit card info.
  • US $200: Login for payment services like PayPal or Venmo.
  • US $1,000 Healthcare records.
  • US $2,000 Passport number.

Despite the value of personal data, people aren’t protecting their digital identity.

  • only 50% of people feel that their data is safe online², but most don’t do anything about it.
  • only 55% would change their password if their account was hacked.³

People are prioritizing fun over security and protecting their digital identity.

When asked what motivates them to try new technology:

  • 62% said if it provides entertainment.
  • 21% said if it provides safety and security.⁵

People are using cost as an excuse.

39% of consumers say that their biggest challenge with using technology is cost. But spending on apps is growing year over year. So, is cost really the problem?

  • US $83B + was spent on apps in 2019, growing 17%.
  • US $61.7B of that was spent on mobile games, up 12.8% from 2018.
  • US $3.9B was spent on Entertainment apps.⁴

Cost doesn’t need to be an excuse.


  1. Here's How Much Your Personal Information Is Selling for on the Dark Web
  2. LastPass survey data
  3. Psychology of Passwords Neglect is Helping Hackers Win
  4. SensorTower.com
  5. LastPass survey data
5 free ways to protect your digital identity

Protect your passwords

Create unique and strong passwords for every account and let a free password manager remember and fill them in for you on all your devices.

Set up credit monitoring

Free credit monitoring services through your bank or credit card can alert you when your credit score changes.

Turn on multi-factor authentication

Many of your most sensitive accounts like email and banking will offer MFA for free – making it harder for hackers to get access.

Don’t overshare

Hackers use public information from social media accounts to trick you into trusting them through fraudulent emails and phone calls.

Ensure security on all devices

Keep your system software up to date, run antivirus software, and use a password manager that autofills secure passwords on all your devices.

Learn More


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